Info

Target group
European women are very fond of plants and flowers, and over the last decade they have become increasingly accustomed to quality and choice. Modern women make savvier choices in terms of not only their clothing and home furnishings but also flowers and plants, as well as gifts for others. Armed with a keen sense of style, they seek out plants and flowers that suit their lifestyle or the recipient's accordingly. We at Aphrodite Orchidee are eager to hear their wishes, which we subsequently bring up in discussions with our commercial partners.

 

For us, making the most of what our customers want is a major challenge. Aphrodite Orchidee's mission therefore is to pamper women even more with respect to the Cymbidium and Phalaenopsis varieties. The products are produced with the individual customer in mind, with an affinity for style and beauty.

To enhance our identity and values Aphrodite Orchidee has taken advantage of the letter "X" to the full extent of its meaning. Consider the X chromosome, which is one of the two sex chromosomes in humans: females have two X chromosomes, while males have one X and one Y. That one little letter may seem like a minor difference, but we are fully aware that women have a unique talent for details and an eye for beauty. At Aphrodite Orchidee we apply our vast array of knowledge to establish good customer relations; after all, we know that 80% of today's flower and plant buyers are women who know exactly what they want.

 

Logically, the X-Values are deeply embedded in the family and the company.

 

Family company and history

The company, which was founded 76 years ago, started out in the vegetable and rose growing business. Today the third Van Weerdenburg generation is at the helm.

 

Company size and locations

The company runs a total of 10.5 hectares of greenhouse farming. The company's activities are divided into four categories at three separate locations around Flora Holland Aalsmeer:

  1. Cymbidium flower and plant cultivation - XCy in Amstelveen.
  2. Cymbidium packing  - XQ in Rozenburg at Schiphol.
  3. Potted Phalaenopsis 12cm cultivation - MaX in Rozenburg at Schiphol.
  4. Potted Phalaenopsis 15cm cultivation - XL in Amstelveen.

 

 

 

Quality & approach

MPS-Q certification is part of an extensive and revolutionary quality policy. The company adopts a progressive improvement-minded approach, the motto of which comes from the fundamental belief that "what is good today should be better tomorrow."